#DateNameDescription
0 1971-11-01 Prohibition of Smoking in Meeting Rooms The California Department of Public Health considers the prohibition of smoking in departmental meeting rooms. The Director does not agree with the recommendation.
1 1975-10-01 First Smoke-free Park Ordinance Yolo County becomes the first in California to prohibit smoking in public parks.
2 1977-04-01 First California "Non-Smoking Section in Restaurants" Law The City of Berkeley passes a law that requires restaurants to have a non-smoking section.
3 1978-11-01 California Clean Indoor Air Act Defeated Proposition 5, the California Clean Indoor Air Act of 1978, is the first attempt in the nation to pass a statewide clean indoor air law through the initiative process. It would require separate smoking and non-smoking sections in workplaces and public places including restaurants. The tobacco industry mounts a well-funded effort to defeat the initiative. Proposition 5 is defeated by a 54% "no" vote.
4 1980-04-01 California Department of Health Services Updates Smoking Policy After several years of requests and surveys, a new smoking policy is implemented for Department of Health Services (DHS) buildings. The new policy includes not allowing smoking in meetings unless everyone is a smoker, and workers posting "no smoking" signs in their work areas, if desired. Being flexible is recommended when dealing with conflicts.
5 1981-01-01 No Event There are no events associated with this year at this time.
6 1982-01-01 No Event There are no events associated with this year at this time.
7 1983-06-01 San Francisco Workplace Smoking Initiative Goes Into Effect Proposition P, known as the San Francisco Workplace Smoking Initiative, passes and is the first victory against the tobacco industry at the ballot. The ordinance, signed into law by Mayor Dianne Feinstein, requires all workplaces to have policies on smoking that accommodate the needs of both smokers and nonsmokers
8 1984-11-01 Los Angeles Enacts Workplace Smoking Ordinance The Los Angeles City Council approves an ordinance to require the establishment of smoke-free areas in all office buildings. Exempted from the law are offices with four or fewer employees.
9 1985-01-01 No Event There are no events associated with this year at this time.
10 1986-09-01 Discussion to Raise Taxes on Tobacco Products Representatives from the Planning and Conservation League, American Lung Association, American Cancer Society, and Assemblyman Lloyd Connelly initiate discussions on a proposal to raise the tax on cigarettes and tobacco products in California.
11 1986-11-01 Prop 65 Warning Labels The Safe Drinking Water and Toxic Enforcement Act, Proposition 65, requires labels that warn cigarettes include toxic chemicals.
12 1986-12-01 Poll Shows Voters Favor Tax Increase With funds from the American Lung Association, American Cancer Society, and California Medical Association, a poll shows 73% of voters would favor a 25 to 35 cent increase in cigarette tax. Money allocated for prevention and research was more popular than money for medical services.
13 1987-01-01 California Department of Health Services Goes Smoke-Free State Health Director Kenneth Kizer announces a new policy restricting smoking inside all Department of Health Services (DHS) buildings.
14 1987-06-01 Tobacco Tax Campaign Initiated The Tobacco Tax Campaign, which becomes Proposition 99, kicks off. Initiated by the Coalition for a Healthy California. The coalition includes the American Cancer Society, American Lung Association, the Planning and Conservation League, and the office of Assemblyman Lloyd Connelly.
15 1987-09-01 "Napkin Deal" Made, Leads to Legislation Protecting Tobacco Industry Assembly Speaker Willie Brown hosts a dinner with the California Medical Association (CMA), insurance companies, trial lawyers and the tobacco industry to arrange a deal to avoid a costly initiative battle. The dinner guests (public health and consumer groups were excluded) worked out a pact in which the tobacco industry got immunity from lawsuits based on consumer use of its "inherently" unsafe product, in exchange for benefits to the CMA, trial lawyers and insurance companies. The deal was written on a napkin and emerged as a legendary political deal. The resulting legislation was rushed into print less than 48 hours later and passed by a wide margin.
16 1987-10-01 Coalition for a Healthy California Grows The California Medical Association and the California Association of Hospitals and Health Systems agree to join the Coalition for a Healthy California (CHC) in exchange for increasing revenue allocation to medical services from 20% to 45%.
17 1987-12-01 Tobacco Industry Forms Committee The tobacco industry forms the Committee Against Unfair Tax Increases and begins to campaign against the tobacco tax initiative.
18 1988-01-01 No Smoking on Trains, Planes, and Buses Governor Deukmejian signs Senate Bill 1067 into law, making all in-state flights, trains and buses 100% smoke-free, as well as out-of-state transportation vehicles once inside California. Several airlines disregard the new law, although a poll conducted by Americans for Nonsmokers Rights finds that 84% of airline passengers, including smokers, approve of the law.
19 1988-04-01 Support Increases for Tobacco Tax Initiative A poll conducted by the Coalition for a Healthy California shows 65% of Californians support Proposition 99, the tobacco tax initiative. The support continues to rise the following months. A poll in August shows support for Proposition 99 increased to 72%.
20 1988-04-01 Federal Smoking Ban on Flights Less Than Two Hours The Federal Aviation Administration bans smoking on domestic flights of less than two hours.
21 1988-05-01 Over One Million Signatures Submitted to Qualify Tobacco Tax Initiative The Coalition for a Healthy California hands in 1,125,290 signatures to qualify the initiative, much more than the 433,971 signature requirement. The initiative is assigned as Proposition 99, which would increase the cigarette tax by 25 cents for every pack sold if passed.
22 1988-07-01 Legal Challenge to Proposition 99 The tobacco industry files a challenge to Proposition 99, but is unsuccessful.
23 1988-08-01 Tobacco Industry Launches Ad Campaign The tobacco industry begins a massive advertising campaign against the initiative, claiming violence, smuggling, and crime will increase due to the tax.
24 1988-10-01 TV Ads Released Supporting Prop 99 The Coalition for a Healthy California launches two television ads supporting Proposition 99, the initiative to add a 25 cents cigarette tax to every pack sold. 
25 1988-11-01 Proposition 99 Passes California voters approve Proposition 99 which increases the cigarette tax from 10 cents to 35 cents per pack. Twenty percent of revenues are earmarked for health education against tobacco use.
26 1988-11-01 Tobacco Industry Sues to Overturn Proposition 99 Soon after Prop 99 passes, the tobacco industry sues the State of California to have it overturned. They also work to create strategies to redirect the funding if they are not successful with their lawsuit. 
27 1989-01-01 Proposition 99 Takes Effect The additional 25 cent tax on tobacco products begins to be collected. A battle on how to use the funds quickly ensues.
28 1989-01-01 Fight Over Tobacco Tax Money Begins Several organizations offer conflicting proposals on how the state should allocate the Proposition 99 funds, which causes concern and animosity among health advocates and the public.
29 1989-08-01 Diversion Attempt of Proposition 99 Funds The California Legislature attempts to redirect $600 million to public programs not included in Proposition 99.
30 1989-10-01 California's Tobacco Control Section Established Assembly Bill 75 authorizes expenditure of Proposition 99 funds and establishes the Tobacco Control Section, the Tobacco Related Disease Research Program administered by the University of California, and the Department of Education Tobacco Use Prevention and Education Program.
31 1989-10-20 Cigar Health Warnings Required California orders cigar manufacturers to label products as "dangerous" based on Proposition 65. The warning states: "this product contains/produces chemicals known to the State of California to cause cancer and birth defects or other reproductive harm."
32 1989-11-01 Philip Morris' "Bill of Rights" Campaign Philip Morris (PM) launches a massive two-year, $60 million campaign based on the 200th anniversary of the Bill of Rights. It includes television commercials and full-page magazine ads. This is the largest corporate identity campaign Philip Morris has undertaken to date and also allows it to circumvent the ban on broadcast advertising.
33 1989-12-20 Local Lead Agencies Established The Tobacco Control Section issues guidelines for 61 city and county health departments to serve as local lead agencies to conduct tobacco education programs in their communities.
34 1990-04-01 California's Tobacco Education Media Campaign Launched The Department of Health Services (DHS) breaks new ground in tobacco education and prevention efforts with a general market advertising campaign that revolutionizes public health education.
35 1990-04-01 Tobacco Industry Attacks Media Campaign Within days of the launch, the tobacco industry works to eliminate the California Tobacco Control Media Campaign.
36 1990-06-01 Ethnic Advertising Campaigns Unveiled The California Tobacco Control Section launches Spanish-language, Asian-language and African American television, radio, and print advertisements to target California's ethnic populations via three separate press events.
37 1990-06-01 First 100% Smoke-free Restaurant Policy The City of Lodi becomes the first city in the world to adopt a smoke-free bars and restaurant policy.
38 1990-07-01 First Local Grants Funded The first California Tobacco Control Section (TCS) competitive grantees are funded. The tobacco industry soon discovers the potential impact local programs have on policies and creates a plan to defeat local ordinances. Also shown are pictures of TCS staff during the time period of the first cycle of grant funding.
39 1990-08-01 First Smoke-free Bars and Restaurants Ordinance Adopted The City of San Luis Obispo (SLO) becomes the first city in the world to adopt a smoke-free bars and restaurant policy.
40 1990-10-01 Drop in Tobacco Use The California Department of Health Services (DHS) announces research data that shows a significant reduction in tobacco use since the implementation of the Tobacco Education Campaign. With this announcement, DHS unveils a new advertising campaign focus on tobacco companies and cigarette vending machines.
41 1990-11-20 Sacramento Smoke-free Workplaces Established The County of Sacramento is the first in the country to prohibit smoking in all workplaces.
42 1991-01-01 Ethnic Networks Created The Tobacco Control Section creates and funds Ethnic Networks to facilitate outreach to the state's diverse populations. African American, American Indian, Asian/Pacific Islander, and Hispanic/Latino Networks are established and begin tobacco education programs in their communities.
43 1991-07-01 Proposition 99 Reauthorized and Funding Redistributed Assembly Bill (AB) 75, the legislation that allocated the Proposition 99 funds (see October 1989), required the Legislature to reauthorize spending every two years in order to continue funding to the California Tobacco Control Section. AB 99, the first reauthorization bill, diverts $27 million out of the Health Education Account toward the Access to Infants & Mothers insurance program and the California Health and Disability Prevention program. In addition, local lead agencies are required to spend one-third of their allocation on a comprehensive perinatal outreach program.  
44 1991-07-20 Ad Released Attacking Tobacco Industry The California Department of Health Services releases a new print ad that accuses the tobacco industry of "the selective exploitation of minorities, the seduction of the young, and the promotion of suicide."
45 1991-10-20 California Bans Free Tobacco Samples Senate Bill 1100 (Health and Safety Code 25967) is signed into law prohibiting free samples of cigarettes and smokeless tobacco at public venues. Violations continually occur and years later, several lawsuits are filed against tobacco companies.
46 1992-01-20 Media Campaign Eliminated Governor Pete Wilson's budget diverts Proposition 99 funds, which causes the advertising campaign -- television, radio, and print -- to be discontinued.
47 1992-02-20 California Sued to Reinstate Media Campaign The American Lung Association files a lawsuit against Governor Wilson and Director of Health Services Molly Coye stating that the Tobacco Education Media Campaign has been proven to reduce tobacco use.
48 1992-05-01 Regions Established For the first time, the Tobacco Control Section awards funding to regions, establishing regional community linkage projects across geographic boundaries to unite programs and local media efforts.
49 1992-05-20 Media Campaign Reinstated Judge James Ford rules on the American Lung Association vs. the State of California and reinstates the media campaign.
50 1992-06-01 Sacramento's Measure G Passes A ballot measure that prohibits indoor smoking in 100% of restaurants and businesses in Sacramento County passes. The tobacco industry advertises against Measure G; however, its efforts backfire by promoting fake emergency phone numbers.The ballot measure passes and the indoor smoking ban ordinance goes into effect.
51 1992-10-20 Revolt Against Tobacco Conference Held California's tobacco education community unites at the Revolt Against Tobacco Conference to celebrate three years of progress and strategize new tactics.
52 1992-11-01 Adult Smoking Rate Decreases The University of California, San Diego, releases the California Tobacco Survey results which show a 23.6% adult smoking prevalence drop since 1988; however, the study also shows there is no change in the teen rate. Barriers to a reduction in teen smoking included the absence of smoke-free schools and the effectiveness of tobacco industry marketing.
53 1993-01-01 Secondhand Smoke Classified as "Unhealthy" The United States Environmental Protection Agency classifies secondhand smoke as a Group A carcinogen, or known to cause cancer in humans, giving health advocates nationwide the ammunition to demand smoke-free environments.
54 1993-02-20 Chico Smoke-free Restaurants Implemented The City of Chico becomes the first city in northern California to implement an ordinance for smoke-free restaurants.
55 1993-07-01 National Smokers Alliance Formed The National Smokers Alliance (NSA), a front group for Philip Morris, is formed to mobilize smokers to stop smoking restrictions and taxes. In the following years, NSA and other smokers' rights groups placed ads claiming misuse of Proposition 99 funds.
56 1993-12-01 Study Shows Reduction in Tobacco Consumption The 1993 California Tobacco Survey reports that since the passage of Proposition 99, more than a quarter of all California adult smokers have quit, resulting in a 28% decline in adult smoking prevalence rates. 
57 1994-01-01 Smoking Ban in Child Day Care Facilities Assembly Bill 615 prohibits smoking in all child day care facilities, including licensed family day care homes.
58 1994-03-01 Tobacco Companies Threaten TV Networks Over News Reports Philip Morris sues television network ABC for $12 billion for airing a story in a February 1994 episode of "Day One" which reported that tobacco companies manipulate the delivery of nicotine in cigarettes. ABC apologizes and the lawsuit is settled out-of-court. One year later, television network CBS schedules a "60 Minutes" segment exposing tobacco industry research and altering of documents on a "safer" cigarette, using additives known to cause cancer and lying to Congress about the addictive qualities of tobacco. CBS pulls the story before it aired due to threats of legal action.
59 1994-05-01 Congressional Hearings with Tobacco Companies Executives from major tobacco companies testify that they believe that nicotine is not addictive. The hearings, led by Congressman Henry Waxman, receive national attention.
60 1994-05-20 First California Youth Tobacco Purchase Survey Released The first California Youth Tobacco Purchase Survey is released and shows 52% of stores illegally sold tobacco products to minors.
61 1994-05-20 United Against Tobacco Abuse Conference Held California holds its first multi-ethnic conference addressing tobacco issues.
62 1994-07-20 Legislature Diverts Tobacco Tax Governor Wilson signs Assembly Bill 816 which diverts millions in revenues from the Proposition 99 tobacco tax.
63 1994-09-01 State Leaders Sued for Diverting Tobacco Taxes The American Lung Association (ALA) and American Cancer Society (ACS) file a petition in Sacramento Superior Court to halt the diversion of millions in revenues from the Proposition 99 tobacco tax.
64 1994-10-01 Legal Action Threatened Against "Nicotine Soundbites" Television Advertisement R.J. Reynolds demands "Nicotine Soundbites" ad be taken off the air immediately, saying it contains false and defamatory information about CEO James Johnston. However, the ad used actual footage from the Congressional hearings which shows tobacco executives swearing under oath that they do not believe nicotine is addictive.  
65 1994-10-20 Operation Storefront Launched Operation Storefront launches to mobilize youth to document the extent and nature of tobacco advertising and promotion at the retail level.
66 1994-11-01 Proposition to Repeal Smoking Ban Ordinance Fails Proposition 188, which would repeal the statewide workplace smoking ban set to go in effect in 1995, loses in every county with 71% of voters casting a "no" vote. The initiative fails despite a $19 million campaign by the tobacco industry. 
67 1995-01-01 Smoke-free Workplaces in Effect Assembly Bill (AB) 13 goes into effect and prohibits smoking in public buildings, workplaces and restaurants. Bars, taverns, and gaming clubs have a two-year exemption. The tobacco industry succeeds, however, in effectively eliminating state enforcement. California is the first state in the nation to institute a statewide law on smoke-free workplaces. 
68 1995-01-20 The Stop Tobacco Access to Kids Enforcement Act Enacted The Stop Tobacco Access to Kids Enforcement (STAKE) Act is designed to address the problem of illegal youth access to tobacco products from retail stores and vending machines.
69 1995-01-20 State Ordered to Restore Proposition 99 Funds The State of California is ordered to restore approximately $90 million in illegal diversions from Proposition 99 funds.
70 1995-03-01 Smoke-free Movies Efforts Begin The American Lung Association presents its first "Thumbs Up! Thumbs Down!" Hackademy Awards to pressure the entertainment industry to stop the glamorization of smoking in movies, which studies show increases the odds of youth experimenting with tobacco. Several California Department of Health Services grantees also begin to focus on eliminating the use of tobacco in movies. 
71 1995-03-01 "X" Brand Cigarettes Ceased The African American Network and national organizations join together to protest "X" brand cigarettes manufactured and marketed specifically to African American communities. The protest leads to a public outcry and the brand is discontinued.
72 1995-08-20 Operation Storefront Findings Released California documents the pervasive advertising and promotion of tobacco products that blatantly target children in local communities. Results of Operation Storefront capture nationwide media attention through 19 simultaneous press conferences and add fuel to the already heated national tobacco debate.
73 1995-08-20 White House Plan to Reduce Teen Smoking Proposed President Clinton proposes sweeping regulations intended to curtail teen smoking, only days after Operation Storefront findings make national headlines.
74 1995-09-01 STAKE Act Outreach Campaign Launched The state launches an attack on youth access to tobacco with the implementation of the "Stop Tobacco Access To Kids Enforcement" (STAKE) Act. Point-of-sale signage, advertising support, and local merchant education are utilized.
75 1995-09-01 Study Examines Effects of Tobacco Taxes and California Tobacco Education Media Campaign A study is released in the American Journal of Public Health (AJPH) showing both tobacco taxation and anti-smoking media campaigns are effective in reducing cigarette consumption. The strength of those effects, however, is influenced by the magnitude of taxes and the amount of media campaign expenditures. To view the study on the AJPH website, click here.
76 1995-11-01 Study on Effectiveness of Media Campaign A study is released in the American Journal of Preventative Medicine (AJPM) on the effectiveness of the California Tobacco Education Media Campaign in 1990 and 1991. Results show the campaign has a positive effect on students in grades 4-12; however the results are mixed for adult smokers. To request a copy of the article, click here.
77 1995-11-20 "Hooked" Television Ad Pulled Executives from television station KCBS in Los Angeles refuse to air the Tobacco Education Media Campaign "Hooked" television advertisement because they feel it implies the tobacco industry spikes its cigarettes with nicotine, which the industry denies. However, national pressure gets it back on the air within a few days.
78 1996-01-20 Cigarette Vending Machine Ban Imposed Assembly Bill 686 prohibits cigarette vending machines in all places except in establishments with on-sale public premises liquor licenses.
79 1996-03-01 Tobacco Companies Attempt to Sponsor Local Events Throughout the 1990s, many California towns battled tobacco companies over the sponsorship of local fairs, rodeos and other public events where children often attended. One very public battle was Marlboro's effort to sponsor the Del Mar Fair (San Diego County) in 1996.
80 1996-06-01 San Francisco and Los Angeles Sue Tobacco Companies San Francisco becomes the first city in the nation to file a lawsuit against the tobacco industry alleging that it conspired to conceal the addictive nature of their product. Los Angeles soon files a suit for the cost of providing health care to people with smoking-related illnesses.
81 1996-07-01 Tobacco Control Section Funding Restored A new state budget restores funding to the Tobacco Control Section (TCS), including the restoration of diverted funds &emdash; the culmination of years of legal battles.
82 1996-07-01 Evaluation of California Tobacco Control Education Program Released An independent evaluation report is released, which demonstrates that Proposition 99 accomplished much of what it set out to do: reducing tobacco prevalence, reaching out to underserved populations, and heightening the awareness of the dangers of environmental tobacco smoke.
83 1996-08-01 Food and Drug Administration Regulations Issued The Food and Drug Administration (FDA) issues regulations aimed at reducing underage smoking and use of smokeless tobacco products.
84 1996-12-01 Workplace Smoking Ban for Bars and Gaming Clubs Delayed Assembly Bill 3037 passes, which delays the requirement for bars and gaming clubs to go smoke-free from two years to three years, due in part to tobacco industry opposition to smoke-free bars.
85 1997-03-01 American Indian Network Denounces Exploitation of Tobacco The American Indian Tobacco Education Network (AITEN) calls the marketing of the Natural American Spirit Tobacco cigarette brand "the exploitation of sacred symbols and the obscene misrepresentation of sacred ceremonial practices."
86 1997-03-01 TCS Launches New Award Winning Ads This new wave of award winning anti-tobacco advertising from the Tobacco Control Section (TCS) includes 16 ads that target the tobacco industry's manipulative advertising and promotional activities, the addictive nature of smoking, and the impact of secondhand smoke. A total of 41 media awards were won, the most the program has won to date for a single campaign. 
87 1997-06-01 California Given Ability to Sue Tobacco Companies Assembly Bill 1603 gives California the ability to sue the tobacco companies and to be included in lawsuits against the tobacco industry. The bill clarifies tort reform designed in the "Napkin Deal" (see September 1987) to explain that it does not prevent the state from suing tobacco companies.
88 1997-07-01 New Ethnic Advertisements Launched The Tobacco Control Section (TCS) launches new advertising campaigns for the African American, Hispanic/Latino and Asian/Pacific Islander ethnic markets.
89 1997-08-01 California Sues Tobacco Companies The State of California Attorney General (AG) sues the major tobacco companies for the recovery of Medi-Cal costs due to smoking-related illnesses, and for unfair business practices and antitrust violations. The tobacco industry obtains all of the program’s files through public records requests, which a team of their attorneys sort through and copy. In July 1998, the state lawsuit was joined with four other similar lawsuits filed by several cities. 
90 1997-08-01 Operation Storefront Follow-up Survey Released Operation Storefront follow-up survey results are released, which show the continued promotion and marketing of tobacco products to children by the tobacco industry.
91 1997-09-01 Settlement to Eliminate Joe Camel Promotions A $10 million settlement is reached between RJ Reynolds (RJR) and 14 California counties and cities to cease all Joe Camel promotions. The lawsuit is a culmination of a national movement led by the CA African American Tobacco Education Network in protesting the marketing and sales of Camel Menthols, the new RJR cigarette marketed primarily to African American youth.
92 1997-10-01 California Environmental Protection Agency Report Released California Environmental Protection Agency (CalEPA) releases their report on the harmful health effects of secondhand smoke exposure. For more information on the CalEPA, click  here.
93 1998-01-01 California's Tobacco Billboard Ban Goes into Effect Assembly Bill 752 bans tobacco billboards within 1,000 feet of any school or public playground. Tobacco industry documents later reveal the targeting of youth by billboard placement near schools. Separately, San Jose and the Center for Environmental Health sue two large California-based billboard companies for placing tobacco advertising ads next to schools.
94 1998-01-01 Smoke-free Bars Law Goes into Effect California becomes the first state in the nation to require bars and gaming clubs to be smoke-free, with the final phase of the smoke-free workplace law (see January 1995) going into effect. The tobacco industry tries to stop the law from going into effect, but is later denied.
95 1998-03-20 Anti-Cigar Campaign Launched California becomes the first state to directly attack the cigar craze with a statewide television, radio, and print advertising campaign.
96 1998-04-01 Cigar Report Released The National Cancer Institute (NCI) releases their report on cigars. The Monograph clarifies the negative health effects of cigar use. To read the Monograph, click here.
97 1998-09-01 Rapid Decrease in Smoking Prevalence Slowing An article in the Journal of the American Medical Association (JAMA) is released stating that the early success of drastic reductions in smoking prevalence rates were declining, most likely due to reduced program funding, increased tobacco industry expenditures for advertising and promotion, industry pricing and political activities. To read the article in its entirety, click here.
98 1998-11-01 Master Settlement Agreement Signed The Attorneys General of 46 states, four United States territories, the District of Columbia, the nation's largest cigarette companies, and United States Smokeless Tobacco sign the largest civil settlement in U.S. history, the Master Settlement Agreement (MSA) &emdash; a $206 billion deal to settle pending Medicaid lawsuits. In exchange, the tobacco companies are protected from most forms of future litigation regarding harm caused by tobacco use. California receives the largest potential share of the MSA, totaling over $25 billion. To read the MSA in its entirety, click here
99 1998-11-01 10th Anniversary of Proposition 99 A press conference is held to celebrate California"s ten years of tobacco education and prevention efforts. Also pictured are Tobacco Control Section (TCS) staff members at the time of the anniversary.
100 1998-11-01 Proposition 10 Passes The California Children and Families Initiative, Proposition 10, passes and places a 50-cent per pack tax increase on tobacco products to fund health and development programs for young children, smoking education and quit assistance programs.
101 1999-01-01 50-Cent Cigarette Tax Increase Goes Into Effect Proposition 10, the California Children and Families (CCF) Initiative, uses the tax to fund the First 5 Program, which provides services for children ages 0 to 5 years old.
102 1999-01-01 Tobacco Sponsorship Enforcement Workgroup Established The Tobacco Control Section, local programs and the California Attorney General's office join together to ensure Master Settlement Agreement enforcement and monitor sponsorship issues by the  Project SMART (Sponsorship Mission: Avoid Reliance on Tobacco) Money workgroup. This leads to a $5 million settlement in May 2006 with R.J. Reynolds over the company's distribution of free cigarettes on public grounds, as well as the creation of the organization Buck Tobacco.
103 1999-03-20 Tobacco Companies Required to Disclose Sponsorships Under the Master Settlement Agreement, tobacco companies are required to disclose all sponsorship contracts, as well as sites of held or planned events at adult-only facilities.
104 1999-04-01 Outdoor Tobacco Billboards Banned Nationwide Billboards are banned as a result of the Master Settlement Agreement (MSA). The tobacco companies turn their existing prime billboard locations over to state health departments, where smoking ads are quickly replaced with anti-tobacco messages.
105 1999-05-01 Smoke-free Restaurant Ordinance Does Not Hurt Revenues A University of California, San Francisco study published in the American Journal of Public Health (AJPH) shows that the smoke-free restaurant ordinance does not hurt, and may in fact increase restaurant revenues and tourism. To read the article in its entirety, visit the AJPH website.
106 1999-06-01 Smoke-free Multi-Unit Housing Movement Local tobacco control advocates begin to educate landlords, tenants and the public on the dangers of drifting second-hand smoke in multi-unit housing buildings.
107 2000-01-01 First Hospital System Adopts Smoke-free Campus Policy Kaiser Permanente bans smoking from all of its Southern California medical centers and facilities, including outside and in parking areas, becoming the first major health care organization in the country to adopt such a policy.
108 2000-01-01 Master Plan Released The 2000 to 2003 Master Plan entitled "Toward a Tobacco-Free California: Strategies for the 21st Century" is released. The plan is written by the Tobacco Education and Research Oversight Committee (TEROC). Later in the year, the Attorney General's Tobacco Litigation and Enforcement Section presents a report to TEROC on issues related to the 1998 Master Settlement Agreement. Also shown are pictures of TCS Staff during the time period of the Master Plan release.
109 2000-03-01 Proposition 28 Defeated Proposition (Prop) 28 was designed to repeal Prop 10 and its additional $.50 per pack tax on cigarettes. It would have eliminated funding for early childhood development programs funded by Prop 10. The voters overwhelmingly vote against Prop 28, with 72% casting a “no” ballot. 
110 2000-05-01 First Tobacco Retail License Ordinance Enacted The City of Los Angeles passes California's first tobacco retail licensing ordinance.
111 2000-06-01 Tobacco Companies Sues California for Pollution of Potential Jury Pools R.J. Reynolds (RJR) subpoenas the California Tobacco Control Section (TCS) for information on its media campaign. The tobacco industry claims that TCS aired anti-tobacco messages to bias prospective jurors. RJR’s market research on the TCS media campaign and attitudes of potential jurors, which concluded that jury-eligible adults believed that the burden fell on the tobacco industry to prove they are telling the truth. In September 2002, the court rejects RJR’s arguments, stating they had not demonstrated that in impartial jury could not be found.
112 2000-11-01 Decline in Lung Cancer Shown The U.S. Centers for Disease Control and Prevention (CDC) announces a significant decline of lung cancer in California.
113 2001-01-01 Tobacco Control Through the Arts The Tobacco Control Section funds three non-profits to create professional exhibits, productions and supplemental educational materials that incorporate the arts to challenge the public’s views on tobacco use and the tobacco industry. The three projects are the Hollywood Entertainment Museum"s "Smoke, Lies & Videotape", the San Diego Reuben H. Fleet Space Science Center"s "Tobacco Games Project" and the Lawrence Hall of Science"s "Tarnival!".
114 2001-04-01 Decline in Prevalence and Consumption Rates Released The Behavioral Risk Factor Surveillance System Survey and California Adult Tobacco Survey find a drop in adult smoking prevalence to 17.1% in 2000. Tobacco consumption also fell dramatically from 62.1 packs per person in 1998 to 53.2 packs one year later.
115 2001-06-01 Lorillard v. Reilly Ruling The Massachusetts Attorney General enacts comprehensive regulations governing the advertising and sale of cigarettes, smokeless tobacco, and cigars. Lorillard argues before the U.S. Supreme Court that certain advertising regulations were pre-empted by the Federal Cigarette Labeling and Advertising Act. The ruling strikes down 43 local California ordinances that regulate placement of tobacco ads in stores. 
116 2002-01-01 Restriction of Bidis Sales Senate Bill 322 goes into effect which confines the sale of bidis to businesses that exclude minors from their premises. Bidis are small, thin hand-rolled cigarettes imported primarily from India and Southeast Asia and have higher concentrations of nicotine than conventional cigarettes sold in the United States.
117 2002-01-01 Minor Cigarette Sting Inspections Expanded Senate Bill 757 authorizes the California Department of Health Services (DHS) to conduct onsite stings and broadens enforcement operations, prohibits the sale of cigarettes by means of self-service displays, and restricts free distribution of tobacco on private property with public access. In addition, local law enforcement agencies can cite clerks and store owners for illegally selling tobacco to minors. 
118 2002-06-01 Study on Tobacco-Related Attitudes and Behaviors Released Results from a study is released in the American Journal of Public Health (AJPH) of an independent evaluation of the California Tobacco Control Program and the relationship between program exposure and outcomes. Among adults, program exposure was associated with decreased prevalence rates and decreased violations of workplace no-smoking policies, as well as an increase in no-smoking policies in homes. For more information on the study, visit the AJPH site.
119 2002-07-01 Study on Effect of Smoke-Free Workplaces on Smoking Behavior Released A study in the British Medical Journal (BMJ)shows a 3.8% reduction in smoking prevalence rates when smoke-free workplace policies are enacted. The study states that if all workplaces became smoke-free, the consumption rates would drop by 4.5% in the United States, costing the tobacco industry $1.7 billion in sales. For more information on the study,  visit the BMJ site.
120 2002-09-01 Smoke-free Entryways Campaign Launched The California Youth Advocacy Network (CYAN) creates an award-winning campaign to urge college campuses to enact ordinances or extend smoke-free zones, restricting smoking in entryways or doorways. For more information on CYAN, click here.
121 2002-09-01 California Securitizes Master Settlement Agreement Funds Governor Gray Davis securitizes, or sells off, approximately 85 percent of the state’s Master Settlement Agreement (MSA) funds for $4.5 billion in immediate revenue, in exchange for future revenue potentially worth $12.5 billion (36 cents on the dollar). MSA payments are originally intended to fund cancer research, healthcare programs and tobacco control, but the funds are applied to the 2002-2003 budget deficits of $17 billion. 
122 2003-01-01 Internet Tobacco Sale Restrictions Go into Effect Assembly Bill 1830 requires Internet sites selling tobacco to verify that purchasers are 18-years of age and older and limits purchases to a two-carton maximum.
123 2003-01-01 Smoke-free Tot Lots Law Enacted Assembly Bill 188 prohibits smoking and disposal of tobacco-related waste within a playground or tot lot sandbox. This law is later amended to prohibit smoking within 25 feet of playgrounds.  
124 2003-01-01 Master Plan Released The 2003 to 2005 Master Plan entitled “Toward a Tobacco-Free California: The Myth of Victory” is released. The plan is written by the Tobacco Education and Research Oversight Committee (TEROC). Also shown are pictures of TCS Staff during the time period of the Master Plan release.
125 2003-04-01 Tobacco Education Media Campaign Sued R.J. Reynolds and Lorillard tobacco companies sue the State of California in Federal Court citing its alleged misuse of Proposition 99 funds, and "biasing potential jurors against the tobacco industry." To view a transcript of a PBS news story regarding the lawsuit, click here.
126 2003-04-01 High Smoking Rates Among Ethnic and LGBT Communities The group United Communities Against Tobacco Abuse (UCATA) announces new data showing high smoking prevalence rates among American Indians, African Americans, Asian males, Hispanic/Latino males and the Lesbian, Gay, Bi-sexual and Transgender (LGBT) communities.
127 2003-05-01 Governor Files Motion to Dismiss Media Campaign Lawsuit Governor Gray Davis files a motion to dismiss a federal lawsuit filed by R.J. Reynolds and Lorillard that attempts to stop California's anti-smoking advertising campaign.
128 2003-07-21 United States District Court Dismisses Lawsuit The United States District Court dismisses the lawsuit and allows the state to continue its aggressive anti-smoking media campaign.
129 2003-10-01 Tobacco Distributors Licensing Law Enacted Assembly Bill 71 is enacted requiring distributors and wholesalers of cigarette and tobacco products to be licensed by the State. Existing law further provides that the possession, selling, or buying of false or fraudulent stamps or meter register settings with a tax value greater than $750 is a crime.
130 2003-10-01 First Smoke-free Beach Law Goes into Effect The City of Solana Beach becomes the first to ban smoking on its public beaches. A movement begins for more communities to enact smoke-free beach policies along the California coast.
131 2004-01-01 Smoke-free Zones Extended Assembly Bill 846 is enacted, extending the smoke-free zone outside all doorways and windows of public buildings from 5 feet to 20 feet, including state-funded colleges.
132 2004-03-01 C-STATS Launched The Tobacco Control Section launches the County and Statewide Archive of Tobacco Statistics (C-STATS) Web site, making county and statewide tobacco use data available online. To view the C-STATS Web site, click here.
133 2004-05-01 Surgeon General Report on Health Consequences of Smoking Released Major conclusions from the 2004 Surgeon General's report include: smoking harms nearly every major organ of the body; quitting smoking has immediate as well as long-term benefits; smoking low-tar and low-nicotine cigarettes provide no clear benefit to health and is not proven to be less dangerous. To view documents from the Surgeon General's report, click here.
134 2004-07-01 Priority Partnership Populations Created California Partnerships for Priority Populations are created. Click on an image to read a description and goals of each Tobacco Education Partnership (TEP).
135 2004-09-01 Tobacco Companies' Appeal Rejected The U.S. Court of Appeals rules that the Tobacco Control Section media campaign did not pollute jury pools, as R.J. Reynolds and Lorillard Tobacco Company had previously claimed. Judge Karlton states that the link between the tobacco tax and media campaign does not violate tobacco companies’ First Amendment rights or preclude the possibility of an impartial jury. 
136 2004-09-01 Study Shows Association of Program with Declines in Lung Cancer A study in the Cancer Causes & Control Journal is released demonstrating that the California Tobacco Control Program was associated with a 6% reduction in lung cancer incidence rates, which corresponds to about 11,000 cases avoided. To view a copy of the abstract, click here.
137 2004-11-01 Tobacco Industry Agreement Reached Regarding Ads in Youth Magazines The California Attorney General reaches an agreement with Philip Morris, R.J. Reynolds, Lorillard and United States Smokeless Tobacco to prohibit tobacco ads in youth magazines.
138 2005-01-01 Toxic Air Contaminant Classification Proposed The California Environmental Protection Agency (CalEPA) proposes to classify secondhand smoke as a toxic air contaminant.
139 2005-01-01 Fifteen Years of Tobacco Control Achieved California celebrates 15 years of the California Tobacco Control Program (CTCP), ten years of smoke-free workplaces, as well as seven years of smoke-free bars. The announcement also includes new data from the 2004 California Student Tobacco Survey showing youth smoking has decreased to record lows.
140 2005-07-01 California Bans Tobacco in State Prisons Assembly Bill 384 goes into effect, which prohibits all tobacco products in state prisons. Despite fear of increased violence and a black market for tobacco, an increase in quitting and decrease of smoking-related health effects have occurred. To hear an NPR radio broadcast regarding this story, click here.
141 2005-09-01 Data Shows Higher Smoking Rates Among Certain Populations The Department of Health Services (DHS) releases reports showing that despite an overall decrease in statewide tobacco use, the smoking prevalence rates among active military, Korean men, and those identified as Lesbian, Gay, Bisexual or Transgender (LGBT) are significantly higher than the general public.
142 2005-12-01 Report on Smoke-free Laws and Bar Revenues Released A study published in the journal “Health Economics” demonstrates that the smoke-free bars and restaurants law has a neutral or perhaps a positive effect and can increase revenues for establishments. To obtain a copy of the study, click here
143 2006-01-01 Secondhand Smoke Classified as Toxic Air Contaminant The California Environmental Protection Agency (CalEPA) releases a report which leads the California Air Resources Board (ARB) to declare that secondhand smoke is a toxic air contaminant.
144 2006-02-01 Calabasas Bans Smoking in All Public Places The City of Calabasas adopts a comprehensive secondhand smoke ordinance that includes the declaration of secondhand smoke as a public nuisance. This ordinance prohibits smoking in all public places. In 2008, the city extends the ordinance to prohibit smoking in 80 percent of apartment units.
145 2006-02-01 United States Supreme Court Rejects Appeal The United States Supreme Court chooses not to review the appeal by R.J. Reynolds in their 2003 lawsuit against California"s Tobacco Education Media Campaign.
146 2006-03-01 Master Plan Released The 2006 to 2008 Master Plan entitled "Confronting a Relentless Adversary: A Plan for Success" is released. The plan is written by the Tobacco Education and Research Oversight Committee (TEROC). Also shown are pictures of TCS Staff during the time period of the Master Plan release.
147 2006-06-01 Surgeon General's Report on Harmful Effects of Secondhand Smoke Released The 2006 Surgeon General's Report: "The Health Consequences of Involuntary Exposure to Tobacco Smoke" is released. "The debate is over: the science is clear," states United States Surgeon General, Richard H. Carmona. "There is no safe level of secondhand smoke." To read the report and associated documents, click here.
148 2006-08-01 Tobacco Industry Racketeering Lawsuit Opinion Released U.S. District Court Judge Gladys Kessler, in a landmark lawsuit against the major tobacco companies, rules that tobacco companies violated civil provisions of the Racketeer Influence and Corrupt Organizations (RICO) Act. Judge Kessler prohibits the tobacco companies from marketing their cigarettes using descriptors that convey any diminished effect on health. 
149 2006-10-01 First Smoke-free Outdoor Public Places Law Passes The Santa Monica City Council adopts an ordinance to establish smoke-free patio dining, farmers markets, beaches, promenades, bus stops, and a ban on smoking within 20 feet of all doorways.
150 2006-11-01 Additional Tobacco Tax Defeated Proposition 86 is defeated, which would have required an additional $2.60 tax per pack of cigarettes after tobacco companies spend more than $62 million in opposition.
151 2007-01-01 Tobacco Manufacturers Licensing Requirement Assembly Bill (AB) 1749 makes many changes to AB 71, most notably requiring manufacturers and importers of other tobacco products to be licensed. The previous bill banned all blunt wraps, but is amended to only ban self-service displays of blunt wraps.
152 2007-01-01 California Smoke-free Workplace Act Amended Assembly Bill (AB) 2067 goes into effect, which amends the Smoke-free Workplaces Law, AB 13 (see January 1995), that prohibits smoking in common areas of covered parking lots and enclosed workplaces.
153 2007-01-01 Fire Safe Cigarette Law Takes Effect The Fire Safe Cigarette Law is enacted after Assembly Bill 178 passes in October 2005. This law makes California the third and largest state to require cigarette makers to produce self-extinguishing cigarettes. The tobacco industry fought the manufacturing of “goof-proof” cigarettes because they felt it was not commercially feasible.
154 2007-08-01 California Smokers' Helpline Celebrates 15th Anniversary The California Smokers' Helpline marks its 15th Anniversary, helping more than 430,000 callers to quit smoking. The Helpline was the first statewide cessation quit line in the nation to provide free one-on-one counseling to people who are ready to quit using tobacco products. 
155 2007-10-01 First 100% Smoke-free Multi-unit Housing Ordinance The City of Belmont becomes the first city to prohibit smoking in almost all multi-unit housing units. The ordinance prohibits smoking in 100% of units that share common floors and/or ceilings. Smoke-free housing policies continue to be adopted throughout California communities. For more information on smoke-free multi-unit housing, visit the Center for Tobacco Policy & Organizing.
156 2007-11-01 Capacity Building Network Created The Capacity Building Network (CBN) is established as a single source to build the capacity of California Tobacco Control Program-funded agencies to work more effectively with California's priority populations, which include groups disproportionately impacted by tobacco.
157 2008-01-01 Smoke-free Cars with Minors Law Takes Effect California implements the nation’s toughest smoke-free car law, which bans smoking in moving or parked vehicles when a minor age 17 or younger is present. To view how hazardous secondhand smoke is in a vehicle, even with windows down, view the video "How Dangerous Is Smoking in Cars?" above.
158 2008-05-01 "Be A Reel Hero" Video Contest Winner Announced The California Department of Public Health (CDPH) announces the winner of the Be A Reel Hero video contest where contestants submit their best 30-second anti-smoking commercial.Over 10,000 Californians vote online. The grand prize winner, “Other Ways to Use a Cigarette,” airs during an episode of “American Idol”.
159 2008-07-01 Tobacco Ban in Pharmacies Passed San Francisco becomes the first city to ban the sale of tobacco products at most pharmacies. The law goes into effect on October 1, 2008. Philip Morris and Walgreens file lawsuits claiming it is a violation of the First Amendment. The battle to prohibit tobacco sales at pharmacies began in 1999 when it was led by the California Medical Association. 
160 2008-08-01 $86 Billion Saved in Health Care Costs A study is released in the Public Library of Science Journal showing the California Tobacco Control Program has saved $86 billion in health care costs since being established, which equates to about a 50-fold return on the $1.8 billion the state spent on the program. In addition, the study states the program prevented the sale of 3.6 billion packs of cigarettes between 1989 and 2004.
161 2008-10-01 State Mental Hospitals Allowed to Ban Smoking Assembly Bill 3010 allows state-funded mental health hospitals to enact smoke-free campus policies prohibiting tobacco use among employees, patients and visitors.
162 2008-11-01 First University of California Campus Goes Smoke-free The University of California, San Francisco (UCSF) is the first four-year public university in the state to adopt a 100% smoke-free campus policy.
163 2008-11-01 Federal Court Denies Philip Morris' Injunction Request The United States District Court denies Philip Morris preliminary injunction against the pharmacy tobacco ban, accepting the city's argument that it is entitled to single out businesses where customers go to improve their health.
164 2008-11-01 Twenty Year Anniversary of Prop 99 The California Department of Public Health marks the 20th anniversary of the passage of Proposition 99 and the California Tobacco Control Program (CTCP).
165 2009-01-01 California Tobacco Control Advocates Win Prestigious Award The Luther L. Terry Awards are presented by the American Cancer Society (ACS) and were created to honor exemplary individual and organizational achievements in the field of tobacco control and prevention. The 2009 winners include California advocates Dileep Bal, MD, MPH, MS and Stanton Glantz, PhD.
166 2009-01-01 Federal Smoking Ban Federal buildings are now designated smoke-free in courtyards or within 25 feet of doorways and air intake ducts. It also bans designated smoking rooms in federal buildings.
167 2009-01-01 Master Plan Released The 2009 to 2011 Master Plan entitled "Endangered Investment" is released. The plan is written by the Tobacco Education and Research Oversight Committee (TEROC). Also shown are pictures of California Tobacco Control Program Staff during the time period of the Master Plan release.
168 2009-06-01 FDA Regulation on Tobacco Signed into Law Congress passes the Family Smoking Prevention & Tobacco Control Act granting the Food and Drug Administration (FDA) regulatory authority over tobacco products. The law contains a number of restrictions on tobacco sales and marketing, sets product standards, and requires the tobacco industry to report certain information to the FDA.
169 2009-07-01 San Francisco Approves Cigarette Litter Fee The San Francisco Board of Supervisors approves adding 20 cents to the cost of a pack of cigarettes after a study is released estimating it costs the City over $6 million each year to remove cigarette butt waste from gutters, sidewalks and other public property.
170 2010-04-01 Navy Submarines Go Smoke-Free The U.S. Navy announces it will prohibit smoking inside submarines after tests shows that, despite its atmosphere purification technology, there are unacceptable levels of harmful secondhand smoke in the air inside a submerged submarine.
171 2010-12-01 New Data, Ads Released

The California Department of Public Health (CDPH) unveils its latest tobacco control television ads, including ads featuring Debi Austin, who starred in iconic ads for the program in the 1990s. It also launches a new strategy showing the impact of toxic cigarette butt waste to the environment. New data is also released that shows high smoking rates in rural areas.

172 2011-01-01 Regional Forums Held

The California Tobacco Control Program holds regional statewide Tobacco Forums in January and February to bring Californians together in the fight to eliminate the health threat posed by tobacco use. The topics focus on protecting everyone from secondhand smoke at work and tobacco price manipulation. Click here for more information.

173 2011-06-01 FDA Unveils Cigarette Warning Labels The U.S. Food and Drug Administration (FDA) reveals nine graphic health warnings required to appear on every pack of cigarettes sold in the United States and in every cigarette advertisement. This bold measure will help prevent children from smoking, encourage adults who do to quit, and ensure every American understands the dangers of smoking.
174 2011-08-01 California Smoking Rate Reaches Historic Low The U.S. Food and Drug Administration (FDA) reveals nine graphic health warnings required to appear on every pack of cigarettes sold in the United States and in every cigarette advertisement. This bold measure will help prevent children from smoking, encourage adults who do to quit, and ensure every American understands the dangers of smoking.
175 2012-01-01 UC Goes Tobacco-Free

The University of California (UC) demonstrates its leadership of becoming the first system to prohibit all forms of tobacco on the campuses of every UC college, office and medical center by 2014.